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Presentation: C Rivers Social Media REV Preso

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    Real-time and always-on, that is the social media revolution David Meerman Scott introduces us to in “Real-Time Marketing & PR.” Many businesses—many well-know “leaders of the pack”—are already embracing this revolution. For that reason alone, PR practitioners should probably give this one a read. Christine Rivers here. I’m going to try and take you through some of the highlights and value of this book, even if you don’t always agree with Scott’s need for online speed.

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Christine Rivers



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